Ice from the SKY
Heineken and Shell are working together on a new innovation called 'Ice from the sky'. Their collaboration started out by a presentation of Shell on the TEDx Amsterdam event, which was seen by somebody from the innovation department of Heineken.
Together with JAM they organized a co-creation event with people from both companies and some external thinkers to further elaborate on this idea and create different kind of concepts straight away. A short and powerful overview of the day can be seen here: