Ice from the SKY

September 12, 2013
Screen shot 2013 09 12 at 5.08.14 pm news
Written by: Herman Weeda

Heineken and Shell are working together on a new innovation called 'Ice from the sky'. Their collaboration started out by a presentation of Shell on the TEDx Amsterdam event, which was seen by somebody from the innovation department of Heineken. 

Together with JAM they organized a co-creation event with people from both companies and some external thinkers to further elaborate on this idea and create different kind of concepts straight away. A short and powerful overview of the day can be seen here:

 

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